Audiences remember how they felt.

There is a science to why a room lifts, why a moment lands and why some campaigns encode core memories for life. I bring that science into the room where the idea is being built, so the audience experience is engineered with intention rather than hoped for.

A man and a woman sitting across from each other at an outdoor table, engaged in a conversation. The man has dark skin, braided hair, and is wearing a black jacket, while the woman has light skin, blonde hair, glasses, and is wearing a denim jacket. There are trees in the background.

Who this is for

  • Festivals and event producers

  • Brands and agencies working in music and culture

  • Artists building a world around a release or a show

What it looks like

  • Concept development with a psychological lens

  • Audience experience design, from arrival to the walk home

  • Campaign consultancy and creative decodes

  • Content creation built from brand values, made to speak directly to the audience it is for

  • Workshops and provocations with creative teams and their clients

Bring me to the room